Gustavis International:
A creative management company based in New York, New York
Gustavis International’s main focus is on art direction and styling for luxury companies. In redesigning the logo, branding, and website for GI, my aim was to encapsulate their ethos of art direction and styling for luxury brands. The redesign was crafted to evoke a sense of community and elevation, mirroring the collaborative and high-end service that Gustavis International offers. My focus was on creating a customer experience that reflects the company’s commitment to realizing their clients' visions in the luxury space, ensuring that every interaction with the brand conveys this message of upscale collaboration and artistic excellence.
Gustavis International UX/UI Website Design - Home Page
In designing the homepage for Gustavis International, I aimed to capture the sophistication and exclusivity of their art direction and styling services. The UI/UX design is deliberately minimalist, directing focus to the stunning visuals and curated content that represents their work with luxury brands. High-quality images paired with sleek navigation elements invite users into Gustavis International's world of creativity and style. The decision to use a monochromatic scheme with accents of gold underscores the company's premium positioning. Each design choice, from typography to layout, was made with the customer in mind, ensuring a seamless, intuitive, and aspirational browsing experience that mirrors the company's ethos of artistry and elegance.
Gustavis International UX/UI Website Design - “The Haus” Page
In the design of 'The Haus' page, I sought to reflect the creative pulse and professional finesse of Gustavis International’s art direction and styling services. The UI/UX is structured to visually narrate the story of their mission and showcase their comprehensive services in photography and videography. The design choices, from the image selection to the color palette and typography, all serve to draw customers into Gustavis International’s narrative, emphasizing the company’s role as a creative powerhouse for luxury brands. This page is crafted not just to inform but to immerse and inspire potential clients to engage with Gustavis International’s creative vision.
Gustavis International UX/UI Website Design - “Neat.” Page
The design of the “Neat” page marries professionalism with a personal touch, showcasing their expertise in personal styling. Each element is crafted to echo the NEAT. mission of empowering brands through personalized stylistic visions. The visual narrative, through behind-the-scenes imagery, gives potential clients a glimpse into the transformational journey they can experience. The call to action is strategically placed, inviting clients to book a styling session, emphasizing the accessible and bespoke nature of the service. This design strategy fosters a connection with the customer, promising a tailored and distinguished brand image.
Gustavis International Inspiration Board
For the initial mood board of Gustavis International, I channeled the essence of luxury, blending simplicity with sophistication to resonate with the brand's clientele. The aesthetic is a nod to high fashion and the pulsing energy of city life, which mirrors the company's culture and appeals to their core clients—innovative young entrepreneurs, rising stars, and creative minds. This mood board sets the stage for a brand identity that speaks of exclusivity and urban chicness, aiming to captivate and inspire the movers and shakers of the creative world.
Gustavis International Logo at thehausofgustavis.com & on Instagram @gustavisintl
In crafting the logo for Gustavis International, the design was conceptualized to embody the luxury and sophistication inherent to their brand. Utilizing clean lines and geometric shapes, I fashioned a logo that exudes simplicity and elegance, ensuring its versatility across the brand's many expressions. The incorporation of house imagery draws from the 'Haus of Gustavis,' symbolizing the community and the collective of diverse talents they house. This evolution from a single creative space to the expansive Gustavis International is reflected in the logo's design, which marries classic luxury with contemporary finesse.