The redesign of Elu Dessert Kitchen's logo was a strategic move to infuse the brand with a modern, distinctive identity, moving away from a standard typographic logo. The new design aimed to create a unique mark that not only resonates with the brand's artisanal nature but also aligns with the luxurious and personalized experience that Elu offers its customers. This refresh not only modernized Elu's appearance but also helped to distinguish it in a competitive market, ensuring that the brand's first impression to customers is as memorable and special as the treats they deliver.

In creating a set of icons for Elu Dessert Kitchen, I focused on encapsulating the unique charm of their most popular offerings. The breakable heart, a signature delicacy, and the visually captivating cocoa bombs were central to this design endeavor. Additionally, the fusion of flowers and chocolate strawberries, another customer favorite, was represented. To bring these icons to life, I employed light gradients and shadows, giving each illustration a three-dimensional quality that mirrors the allure and distinction of Elu's desserts. This approach ensured that the icons were not only representative of the products but also visually enticing, much like the treats themselves.

For Elu Dessert Kitchen's new venture, Sweet Treats on Wheels, I designed a set of custom icons to capture the essence of this exciting concept. These icons, crafted to showcase the bicycle cart and its unique offerings, were created to generate buzz on social media platforms. The design focuses on the novelty and mobility of the cart, inviting clients to experience Elu's treats in a fresh, dynamic way throughout the summer season. These icons serve as a visual introduction to this delightful new aspect of Elu Dessert Kitchen.

The conception of Elu Dessert Kitchen was inspired by the whimsical and elegant EL&N café in London. The mood board radiates with soft pinks and grays, accented with vibrant berry tones, encapsulating a feminine and sweet aura. This palette mirrors the delightful fusion of delicious treats and blossoming flowers, reflecting the essence of Elu. The brand resonates particularly with young professionals who not only crave sweet indulgences but also appreciate the artistic beauty in edible creations, making each Elu treat a blend of culinary artistry and aesthetic pleasure.

The Brand Board for Elu Dessert Kitchen was crafted to reflect the brand's feminine and lively character, as well as the unique personality of its owner. A custom marble pattern was developed, echoing the distinctive style of her chocolate creations. The color scheme was enhanced with vibrant pops, complementing the playful nature of the company. This approach informed the creation of the iconography, further emphasizing the brand's whimsical yet sophisticated identity.

For the custom ribbon design for Elu Dessert Kitchen, I aimed for elegance with a hint of playfulness. The ribbon features a unique chocolate bar element, adding a touch of brand-centric excitement to the otherwise simplistic design. Created in two variants, it suits both light and dark ribbon choices, offering versatility. This ribbon, serving as the final flourish on Elu’s dessert orders, not only adds to the aesthetic appeal but also reinforces the brand’s identity, making each order a memorable experience for the customer.